DENTO, introduced as part of the initiatives of Windows to Japan, has been honored with the Creativity Award at PURE Life Experiences 2026, one of the world’s leading international events for experiential travel, held in Marrakech, Morocco, in 2026.
Our Initiatives Recognized by the Global Experiential Travel Industry
PURE Life Experiences is an international event that brings together leading professionals and businesses from around the world who are engaged in luxury experiential travel.
The event views travel as more than tourism or consumption, embracing it as a “force for good” that can create positive change for both travelers and local communities. It provides a platform for discovering new experiences and exploring innovative approaches to the travel industry.
The Creativity Award recognizes businesses that creatively communicate their roots, values, and the positive impact they seek to create through travel.
DENTO was recognized for the way it expresses its philosophy and values through its activities, connecting travelers with Japan’s traditional crafts, artisans, and cultural heritage through meaningful experiences.
